diff --git a/README.md b/README.md
index 8f9d3e2ce..321520b8f 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-![openpilot on the comma 3X](https://github.com/commaai/openpilot/assets/8762862/f09e6d29-db2d-4179-80c2-51e8d92bdb5c)
+[![openpilot on the comma 3X](https://github.com/commaai/openpilot/assets/8762862/f09e6d29-db2d-4179-80c2-51e8d92bdb5c)](https://comma.ai/shop/comma-3x)
 
 What is openpilot?
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